CPAs, Engineers, Architects, Attorneys, Financial Advisors, Relationship Managers

Business Development for Non-Selling Professionals

Why Trust?


During our journey in the field of business development it became abundantly clear that the work we were doing was far more intriguing than simply teaching people how to get new clients. Three things really stood out:

  • Trust in corporate America is at an all time low.
  • The length of time it takes to get a new client is directly tied to one’s ability to establish trust quickly.
  • People want results and that means we are in the behavior modification business. To get our clients to share their fear and get into their heads, they have to trust us.


We started talking, a lot, about the notion of trust and the role it played in our personal and professional lives. We embraced The Trusted Advisor, and integrated it with what we already knew to be honorable, The Sandler Professional Advantage System.

Trust is our passion. Trust is the difference in every relationship. Trust is where client development begins.

Do you have a system for building trust?

This program is designed for professional service providers who want to shorten the time it takes to bring in the RIGHT new clients. Those who want to elevate their practice to that of an exclusive TRUSTED ADVISOR.

Attorneys, Architects, Bankers, CPAs, Consultants, Doctors, Engineers, Fee-Based Financial Advisors are a few of the professional service providers we coach and train in our Trusted Advisor program.

Quote "Eddie is among the most competent and knowledgeable people I know in the area of sales training. He is a "real world" sales leader, not a theoretical trainer. He walks the talk and I saw first hand how he was able to help a wide variety of salespeople improve their results. He is a rock solid professional of highest integrity, and I would recommend him to anyone seeking expertise in the area of sales or sales management training," Quote

Dan Rust, Director of Training and Organizational Development, Jostens, Inc.